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A Web site is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website. A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.

There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial websites, the goals may vary depending on the desired exposure and response. For typical commercial Web sites, the basic aspects of design are:

The content -- The substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The usability -- The site should be user-friendly, with the interface and navigation simple and reliable.
The appearance -- The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
The visibility -- The site must also be easy to find via most, if not all, major search engines and advertisement media.